TRUMAN - Sixty years ago, a farmer raised enough food to support his family. If it was a really good year, he'd sell some surplus to his neighbors.
As the generations have passed, farms have grown as technology increased efficiency. Now, according to some estimates, only 2 percent of the U.S. population farms.
That leaves 98 percent of the population at least one step away from modern farming.
Nutra Blend, a distributor and blender of micronutrients, and Elanco Animal Health, a developer of animal health products, have teamed up to teach people about conventional farming and its role in feeding the world.
The Chew on This tour - including a traveling movie theatre and BBQ kitchen on wheels - is making its way across the country spreading the word.
The rigs stopped Tuesday at WFS in Truman, and presented the message as part of a customer appreciation picnic.
The movie shown to attendees pokes gentle fun at city people, filming them answering questions such as: How many pounds of bacon can you get from the average cow?
The project shows just how far removed many people are from the food they buy in the stores before revealing facts to the viewers.
The 11-minute film stars Bill Goldberg, former NFL lineman and champion wrestler, who presents information about hunger and the agriculture industry, such as: 870 million people in the world don't have enough food; hunger kills more people worldwide than all cancers combined; and 70 percent more food will be needed by 2050 to feed the population.
It also covers the benefits of technologically efficient farming, such as the fact that it now takes one cow to make as much milk as it used to take five cows.
Joann Gumto, marketing communications director with WFS, said the information isn't new to her customers, but it is nice for them to hear the statistics that support their way of life, even when popular opinion sometimes goes the other way.
Nutra Blend territory sales manager Chris Green said the rigs don't just visit farm communities, but have stopped at colleges, fairs and civic events in most of the West and Midwest since the tour began.
"The misconceptions are huge," he said. "We have had a great response. A lot of people are surprised by the information."
For more information about the tour, visit tofeed.com