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Hy-Vee brings dietitian aboard

March 3, 2012
Meg Alexander - Staff Writer , Fairmont Sentinel

FAIRMONT - Shoppers these days often have more to consider than price and preference - they face an increasing array of health issues that can be challenging to address, particularly when feeding a family.

"Bringing a dietitian on board at Hy-Vee is "just providing another level of service for our customers," says Nathan Jaster, store director.

There are more than 230 Hy-Vees throughout the Midwest, with 75 percent of them employing a full-time dietitian. Fairmont is the latest to join the ranks, recently hiring Lindsay Dalluge.

Article Photos

HER?PICK?— “My pick” signs, featuring Hy-Vee’s new dietitian, point out Lindsay Dalluge’s healthy food choices throughout the Fairmont store.

"A supermarket is a prime area for a dietitian to be," said Dalluge, who has always been more interested in community nutrition than working in a clinical setting.

Getting dietary recommendations at a clinic is one thing, but the grocery store is where people need to implement that advice.

"It's where you're going to make your good choices," Dalluge said. "It's also where you're going to make your bad choices."

Here are a few different ways she'll be available to assist people:

o First, by explaining NuVal, a simple system used by grocery stores across the country. Products are labeled with a number ranging from 1-100. The higher the score, the higher the nutritional value is supposed to be.

"It allows you to trade up for nutrition when you're in the aisle," Dalluge said.

o Giving store tours to individuals or groups, focusing when needed on specific dietary needs.

o Meeting for one-on-one consultations.

o Offering biometric screenings. For $25, she'll check things like cholesterol levels, blood sugar and body mass index, all shown by a simple finger prick.

o Teaching cooking and wellness classes in the store and out in the community. The store's club room will be completed by the end of this month, which will include cooking facilities. Costs will vary for different classes.

o Developing meal plans.

Dalluge graduated from Minnesota State-Mankato with her bachelor's degree in dietetics. She then completed a 1,200-hour internship through the University of Iowa, and passed the state credential exam.

She anticipates the following will rank as the top health concerns for people who seek her advice: pre-diabetes and diabetes, heart health, food allergies and intolerances, and weight loss.

Dalluge typically works Monday through Friday, but her hours vary. For personalized nutrition counseling, the charge is $25 for a half hour, and $50 for an hour. Personalized shopping assistance is free, as are group tours.

To request an appointment, call the store at (507) 238-4331 or email



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