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Naming winter storms

February 19, 2013 - Jennifer Brookens
Being a self-professed weather geek, The Weather Channel used to be one of my most-watched channels. Not anymore... The past few years, it's gone off track with "Coast Guard Alaska," and all these other shows that basically are on and in the way when we're actually having a severe weather event, and we need to know what's going on. And now, to rack up even more sensationalism, they've started naming winter storms like the weather service names hurricanes.

A press release from The Weather Channel states: "During the upcoming 2012-13 winter season The Weather Channel will name noteworthy winter storms. Our goal is to better communicate the threat and the timing of the significant impacts that accompany these events ... Naming winter storms will raise the awareness of the public, which will lead to more pro-active efforts to plan ahead, resulting in less impact and inconvenience overall."

But most people that I've talked to agree it's stupid, and I have to agree. The National Weather Service has already distanced themselves from the Weather Channel names, and I wonder if this season of "named storms" is going to be like New Coke. When they talked about "Nemo" I'm sure I wasn't the only one picturing the little orange fish from the Disney movie! And they're already referring to the storm expected to hit us at the end of the week as "Q." Really?! So we get to see graphics of a giant Q sitting over the Midwest?! Or will it be the James Bond or Star Trek character?! Beware the Mighty Snowy Q... oh goody.


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