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Newspapers still get it done

April 28, 2008 - Lee Smith
There was some sour news Monday about the declining circulation figures of major metropolitan newspapers in America. The StarTribune of Minneapolis, for instance, saw a decline of 6.7 percent to 322,000 weekdays for the six months ending in March. Some papers held their own, but others saw circulation declines of as much as 10 percent. This isn't exactly reassuring to an industry jittery about circulation drops that began in the 1980s and have continued as the Internet has made its advance. Of course, newspapers are on the Web now as well — hence this Web site and this blog — and are reworking their revenue models to incorporate the Internet. It's a transition that will continue, along with the tradition of the hard copy of a newspaper delivered to your door. I am heartened by the recent comments of Disney President and CEO Robert Iger, who appeared recently on C-SPAN. Iger said he is an avid reader of newspapers. He talked about how unbelievable it is that there is a product that arrives at your door every morning for pennies per day and lets you know everything about your town, including who died, who was born, who got married, what movies are playing and what your government is up to, among other things. This is in addition to standards such as state, national and international news, as well as opinions. What nice comments. And he's right. People will continue to seek information about the places they live. We look forward to continuing our service to them.


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