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The pop culture loop
October 3, 2013 - Jennifer Brookens
There's nothing like realizing you've been around long enough to see things come into style, fall out of fashion and come back in again.
My daughter is the one wearing the leggings/jeggings and loose tops in 80s throwback style, while we called them stretch pants and big tops. A few weeks ago in Mankato, I saw in one of the trendy shops the ripped jeans (again) and the Guns N Roses t-shirt that I wore my freshman year of high school. How long until acid washed jeans, fringed jackets and Aqua-Net hair come back into style. (But if Aqua Net hair comes back, that would likely hasten any climate change and guarantee we won't be around for another 30 years!)
I also notice it now with the music, with lots of sampling/rewrites of music from the 80s and 90s. (So now we're sampling the original samplers). Eminem's new one takes from Billy Squier and the Beastie Boys, while I've counted at least three commercials that are using a hip-hop song from the 90s that's now being used to sell chocolate and potato chips.
Welcome to being a targeted consumer.
And now the question is, am I going to be a grouch about it and say, "It was better back in My day, because..." Well, no. There are a lot of things that are better now than they were in the 1980s. I've said goodbye to the landline, and enjoy caller ID on my phone that goes with me every day. I can listen to any type of music I want on demand, or watch nearly any movie I want at anytime, thanks to things like Netflix, Spotify, or Hulu. (Ok, so there are some glitches there, but in general we can make it happen). And the fact my daughter thinks the stuff I used to have, wear and listen to are cool... well, that's just awesome!
So yes, I am enjoying the 80s/90s Renaissance and the new takes and twists on it. Just don't ask me exactly how old I am to have seen the pop culture train make a full loop!
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